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Geschichtlicher Hintergrund3
sondern als ein Diskussionsbeitrag auf dem Weg zu einer strategischen Rabattvergabe zu verstehen
Die Bedeutung der "Unterwelt" der Organisation23
Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries
/ Butterworth
Emotional Branding: Playing with the Senses formatIsbn:Softcover - 9783838653297 Geschichtlicher Hintergrund3Inhaltsangabe: Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based on the changed business situation and demanding customer needs. The five basic senses: taste, touch, sight, sound, and smell shall be explained and set into relation to the brand elements. A lot of marketers discuss about Emotional Branding as the future approach without exactly knowing
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