Joico K-Pak Waves Reconstructive Acid Wave richgolden SOCOLOR is the first color

SOCOLOR is the first color line that offers Cera-Oil conditioning complex that remains in the hair for up to 30 shampoos - constantly strengthening hair even in between touch-ups

if you're a fan of highlights or balayage—this shampoo is made just for you

taking care to saturate each strand

perfect for toning and enhancing hair colour

making it easy to apply with minimal mess

Joico K-Pak Waves Reconstructive Acid Wave richgolden SOCOLOR is the first colorThe only texture system featuring K PAKs exclusive Quadramine Complex, this formula designed for normal resistant, tinted, and highlighted hair blends low molecular weight and size proteins (MWS 150 2500) to enhance reconstruction and offer protection from the cuticle to cortex.